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Adria Media

Starting with a greenfield men’s monthly magazine called Klik!, Proficio created what soon became Croatia’s second largest print magazine group. In order to speed its growth and introduce Croatian editions of Story, Elle, National Geographic and many other titles, Proficio combined its magazine business with Sanoma Magazines International. Witnessing the global trend away from print publications, in 2005 Proficio sold its remaining ownership in this joint-venture, renamed Adria Media, to focus its media investments exclusively on-line.